Richard Sites has spent more than 25 years in the work — leading instructional design teams, advising senior leaders, and building learning programs for organizations across industries. The view that shaped Peripet Learning came from sitting in every seat in the room. Practitioner. Designer. Consultant. Executive. Founder.

What he saw from each seat was the same pattern: capable people producing good work that never quite landed the way the business needed it to. Not a craft problem. A relationship and execution problem that the field's standard models were never designed to address.

His work in this space traces the development of the answer.

Leaving ADDIE for SAM, co-authored with Michael Allen, reshaped how the instructional design field thinks about iterative development.

Uptrain was written for the executives who oversee L&D — making the case that training is operational strategy, not a support function, and giving senior leaders a structured way to understand and measure the impact of their investment.

Fix the Work was written for the teams doing the work — seven principles for cutting through the friction, delay, and rework that keep good projects from producing results.

Above the Work is the most recent — four driving forces and twenty guiding principles that shape whether an L&D professional's work moves or stalls inside an organization.

Together these books form the framework the consulting practice is built on. Uptrain tells us what the executive needs. Fix the Work shows where the operational friction lives. Above the Work identifies what the team needs to do differently. Three levels. One picture.

Richard holds a doctorate in education. He is the first to say theory is only useful if it works in the room.