Revolutionizing Instructional Design

Instructional design evolves constantly. Tools, processes, and strategies can get you part of the way, but they’re not the whole story. What often makes the difference is a genuine focus on human excellence.

Processes, strategies, tools – they promise direction, transformation, and efficiency, but fall short of delivering true quality and effectiveness. What’s the missing piece that bridges the gap?

The Answer is Fortunately Human

  • People Drive Innovation

    True innovation in instructional design prioritizes understanding people—learners, experts, stakeholders—over chasing cutting-edge technology or trendy processes that often fail to deliver meaningful impact.

  • Simple Solutions Resonate

    Effective design wins with clear, sensible solutions—like streamlined lessons or engaging exercises—proving simplicity outshines complex, futuristic tools in connecting with and supporting learners.

  • Insight Fuels Impact

    Deep insight into learners’ struggles and goals creates impactful designs, sparking genuine comprehension and appreciation, far beyond what technology or rigid methods alone can achieve.

Our Approach

  • Cultivating Talent

    We bring together forward-thinking minds in both instruction and design, pushing beyond the usual playbook.

  • Data-Driven Design

    Real-time feedback guides us in refining and enhancing your content, so it continuously improves.

  • Engagement Over Everything

    Our success metric is the degree to which learners embrace and use what they’ve learned—not just completion rates.

People, Power, & Performance Blog

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  • Engaged Designers Build Better Learning. Burnt-Out Designers Build Slide Decks.

    Engaged Designers Build Better Learning. Burnt-...

    Richard Sites

    Engaged instructional designers create impactful learning experiences, while burnt-out ones churn out uninspired slide decks. The key to distinguishing between the two lies in what they produce—meaningful solutions or mere...

    Engaged Designers Build Better Learning. Burnt-...

    Richard Sites

    Engaged instructional designers create impactful learning experiences, while burnt-out ones churn out uninspired slide decks. The key to distinguishing between the two lies in what they produce—meaningful solutions or mere...

  • Instructional Design Is Marketing. Don’t Forget That.

    Instructional Design Is Marketing. Don’t Forget...

    Richard Sites

    Instructional design is more than creating courses—it’s marketing. Success hinges on engaging distracted learners, stakeholders, and SMEs with empathy, not pressure. Rather than barking deadlines, connect content to their goals...

    Instructional Design Is Marketing. Don’t Forget...

    Richard Sites

    Instructional design is more than creating courses—it’s marketing. Success hinges on engaging distracted learners, stakeholders, and SMEs with empathy, not pressure. Rather than barking deadlines, connect content to their goals...

  • The Growth Mindset Debate: When a Good Idea Gets Overhyped

    The Growth Mindset Debate: When a Good Idea Get...

    Richard Sites

    The growth mindset—believing intelligence can grow—has been overhyped in education and training despite Carol Dweck’s promising research. While it encourages resilience, large-scale studies show inconsistent results, and its grand promises...

    The Growth Mindset Debate: When a Good Idea Get...

    Richard Sites

    The growth mindset—believing intelligence can grow—has been overhyped in education and training despite Carol Dweck’s promising research. While it encourages resilience, large-scale studies show inconsistent results, and its grand promises...

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