
Revolutionizing Instructional Design
Instructional design evolves constantly. Tools, processes, and strategies can get you part of the way, but they’re not the whole story. What often makes the difference is a genuine focus on human excellence.
Processes, strategies, tools – they promise direction, transformation, and efficiency, but fall short of delivering true quality and effectiveness. What’s the missing piece that bridges the gap?

The Answer is Fortunately Human
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People Drive Innovation
True innovation in instructional design prioritizes understanding people—learners, experts, stakeholders—over chasing cutting-edge technology or trendy processes that often fail to deliver meaningful impact.
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Simple Solutions Resonate
Effective design wins with clear, sensible solutions—like streamlined lessons or engaging exercises—proving simplicity outshines complex, futuristic tools in connecting with and supporting learners.
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Insight Fuels Impact
Deep insight into learners’ struggles and goals creates impactful designs, sparking genuine comprehension and appreciation, far beyond what technology or rigid methods alone can achieve.

Our Approach
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Cultivating Talent
We bring together forward-thinking minds in both instruction and design, pushing beyond the usual playbook.
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Data-Driven Design
Real-time feedback guides us in refining and enhancing your content, so it continuously improves.
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Engagement Over Everything
Our success metric is the degree to which learners embrace and use what they’ve learned—not just completion rates.

People, Power, & Performance Blog
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Don't Let Perfectionism Be A Roadblock
Richard SitesInstructional design isn’t inherently creative but benefits from problem-solvers. It’s about delivering clear, applicable information efficiently. Perfectionism often delays progress, overcomplicating simple tasks. The “5-5-Live” approach—five days to plan, five...
Don't Let Perfectionism Be A Roadblock
Richard SitesInstructional design isn’t inherently creative but benefits from problem-solvers. It’s about delivering clear, applicable information efficiently. Perfectionism often delays progress, overcomplicating simple tasks. The “5-5-Live” approach—five days to plan, five...
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Engaged Designers Build Better Learning. Burnt-...
Richard SitesEngaged instructional designers create impactful learning experiences, while burnt-out ones churn out uninspired slide decks. The key to distinguishing between the two lies in what they produce—meaningful solutions or mere...
Engaged Designers Build Better Learning. Burnt-...
Richard SitesEngaged instructional designers create impactful learning experiences, while burnt-out ones churn out uninspired slide decks. The key to distinguishing between the two lies in what they produce—meaningful solutions or mere...
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Instructional Design Is Marketing. Don’t Forget...
Richard SitesInstructional design is more than creating courses—it’s marketing. Success hinges on engaging distracted learners, stakeholders, and SMEs with empathy, not pressure. Rather than barking deadlines, connect content to their goals...
Instructional Design Is Marketing. Don’t Forget...
Richard SitesInstructional design is more than creating courses—it’s marketing. Success hinges on engaging distracted learners, stakeholders, and SMEs with empathy, not pressure. Rather than barking deadlines, connect content to their goals...